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My Work in Business Communications

Need a PowerPoint presentation for your HR Department? A video demonstrating effective merchandising techniques to franchisees? An upgrade to the content on your web site? I've written business programs in a wide range of mediums for a host of clients.

The following are some examples of my work in business communications.


Video   Web Sites   PowerPoint Presentations   Speeches    Print



The Adaptar Advantage, a marketing video script to present "no-line" bifocal lenses for Silor Optical. Produced for Process Design Associates, Inc, NYC.

A Bridge to Tomorrow, a corporate identity video script for the Genetron sales force, a division of Allied Chemical. Produced for Process Design Associates, Inc.

The Good New Days, a video script to assist the Ciba-Geigy sales force in marketing an automatic encapsulating system to the pharmaceutical industry. Produced for Ciba-Geigy, New Stanton, PA.

The Napier Advantage: People and Product, a video script to detail the company's fashion jewelry manufacturing process. Produced for TNA Productions, NYC.


Web Sites Domino's Pizza family-oriented web site that includes product, employment, and corporate information, as well as special deals. Produced by CME, Minneapolis. Created information architecture and developed content for "Adult Student" and "Teacher/Counselor" sections of the Minnesota Higher Education Service Office web site. Also, edited and revised content for "How to Pay for College" section. Produced by Digital Café, St. Paul. Developed content strategy, created content, and managed the writing team to completely revamp the Renaissance Cruises web site. Produced for Renaissance Cruises Inc, Ft. Lauderdale.


PowerPoint Presentations

Street Sense, a presentation developed to help account representatives make effective sales presentations of Citibank NA's leading PC "Wall Street" software package. Produced by Cal Industries, NYC.

Fuji Minilabs, in a Class by Themselves, a presentation designed to help sales representatives make effective sales presentations of "1-hour" film processors and print developers. Produced by Cal Industries.

Alfa-Laval Worldwide, a presentation developed to help sales/marketing personnel deliver more effective sales presentations of marine, chemical, and industrial products. Produced by Cal Industries.



Miracle Ear - PRIDE, a Key Note Address with speaker support for test pilot Chuck Yeager at the annual Independent Dealers Convention in Hawaii. Produced by Media Consultants, Minneapolis.

The Case Tradition, a series of "state-of-the-business" speeches with speaker support outlining the company's future corporate course. Produced by Media Consultants.



Welcome to Russ, a 12-module orientation program and policies manual for newly hired sales people. Produced for Process Design Associates, Inc.

Merchandising and Support Services, a seven-module program to outline strategy and tactics for effectively merchandising The American Tobacco Company products. Produced for Process Design Associates.

3500 Small Document Camera, an operating manual for a high-speed microfilm imaging process. Produced for 3M Micrographics Division, Minneapolis.

Omniword and 585/565 Office Information Systems, two sales brochures for computer software and hardware. Produced for Northern Telecom, Inc.

Need more information? Check out the rest of my portfolio, or contact me to receive a complete resume.

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